![]() ![]() ![]() To be successful in sales, it's essential to help prospects see the value of partnering with you, rather than the cost. This fear can lead them to focus on the negative aspects of a product or service, rather than the potential benefits. They worry about making the wrong choice and losing money or time. When it comes to making purchasing decisions, prospects feel a sense of fear or uncertainty about the outcome. This natural bias can be especially challenging in sales, where prospects are often thinking about what could go wrong. In relationships, life, and business, we often fixate on scarcity and separation instead of abundance and connection. As humans, we all have a tendency to focus on what we could lose.
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